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#1 - Marketing
Latte art has become an important component in marketing a coffee business. Customers REMEMBER your business when you serve them artistic specialty coffee drinks.
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#2 - Steamed Milk
In order for your baristas to create latte art they must steam milk correctly. Steaming milk properly is a must in order to create works of latte art. Soon your customers will realize the huge difference between the drinks you serve and that of the large chains. Not only will your specialty coffee drinks look better but they will taste far superior with the wonderful wet foam mixed with a rich shot of espresso unlike the large chains with the dry large-celled foam scooped on.
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#3 - Pride
The more "Wows!" you hear from your customers the more pride you will generate in your baristas. In addition, more dollars will flow to your bottom line and tips to the pockets of the baristas.
Barista Training Course
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